Online video has become an integral part of our digital world. With users sharing videos on Facebook and websites such as YouTube, there’s a constant flow of new information to be consumed. Also, an increasing amount of people are consuming video from their...
If you keep up to date on digital advertising news, you’ve undoubtedly seen headlines regarding Facebook’s plans to update users’ news feeds, to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from...
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Is your company taking advantage of the Super Bowl? Thankfully, your company doesn’t need to spend millions of dollars for a 30-second in-game commercial spot to reach your consumers. This is the power of digital marketing, especially social media. According to David...
Cellular Shopping takes over desktop & laptop Do you feel most comfortable & secure shopping online from the comfort of your computer chair or at the convenience of your fingertips? According to San Jose Mercury News & the latest survey from Branding...
