Facebook’s Algorithm Change: What’s Happening & What to Expect
If you keep up to date on digital advertising news, you’ve undoubtedly seen headlines regarding Facebook’s plans to update users’ news feeds, to “prioritize posts that spark conversations and meaningful interactions between people” and to “prioritize posts from...
2017 – The Year of Video
2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
Search + Display Advertising: The Power of Two
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Using Social Media During The #SuperBowl
Is your company taking advantage of the Super Bowl? Thankfully, your company doesn’t need to spend millions of dollars for a 30-second in-game commercial spot to reach your consumers. This is the power of digital marketing, especially social media. According to David...