IP Targeting: Digital Direct Mail

IP Targeting: Digital Direct Mail

For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies...
What Is Native Advertising and Why You Should be Using It

What Is Native Advertising and Why You Should be Using It

Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
August Isn’t Just for Back to School Planning

August Isn’t Just for Back to School Planning

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Digital New Movers

Digital New Movers

Did you know it is estimated that a person in the United States can expect to move an average of 11.7 times in their lifetime? According to the U.S. Census Bureau, roughly 40 million people move each year. There are a variety of reasons that lead Americans to move...
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