by Kelsey Mancuso | Apr 8, 2021
Have you ever considered introducing text message marketing, also known as SMS marketing, to your promotional strategy? Text message marketing is a valuable solution with 96% of Americans owning a cellphone and 81% using smartphones. It’s a straightforward way to...
by Kelsey Mancuso | Mar 26, 2021
Skillful marketing is all about understanding and adapting to the needs of your audience. The wants of Generation Z have brands rapidly changing their approach when it comes to their marketing efforts. Gen Z includes today’s teens and adults under the age of 25. They...
by Kelsey Mancuso | Feb 22, 2021
It looks like working from home is the new normal moving into 2021. According to Upwork’s “Future of Workforce Pulse Report,” 41.8% of Americans will continue to work remotely this year. Although some companies are slowly transitioning their employees back into the...
by Kelsey Mancuso | Feb 12, 2021
The Covid-19 Pandemic had a huge impact on our app usage in 2020. More than ever we looked to our phones to communicate with friends, family, and coworkers, to get lost in the endless scrolling only TikTok and Instagram could provide, and to stream more episodes of...
by Kelsey Mancuso | Jan 25, 2021
In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...
by Kelsey Mancuso | Nov 13, 2020
This year has certainly thrown us all some curveballs. From the ongoing effects of COVID-19, to the heightened tensions of the political climate, we are all in need of a little kindness. Whether it’s donating to a local charity or making time to treat yourself,...