What Is Native Advertising and Why You Should be Using It

What Is Native Advertising and Why You Should be Using It

Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
August Isn’t Just for Back to School Planning

August Isn’t Just for Back to School Planning

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Fall in Love with Valentine’s Day Promotions!

Fall in Love with Valentine’s Day Promotions!

Fall in Love with Valentine’s Day Promotions! Valentine’s Day is one of the biggest consumer holidays of the year. In 2015, spending hit 19.5 million dollars, the highest number on record. Take advantage of this February’s spending frenzy and generate great engagement...
How to Respond to Online Reviews

How to Respond to Online Reviews

Consumers Control the Conversation Social networks like Facebook, Twitter, Google+ and Foursquare have dramatically changed the way businesses communicate compared to traditional media. A reputation today is more about what customers say about a business and less...
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