In the realm of digital marketing, it seems there are always new ways to reach your customers, ranging from simple to complex and even highly targeted. Some trends show promise, only to prove inefficient, while others remain to change the face of marketing as we know...
As the end of the year approaches, most of us reflect on the year we’ve had, and begin to set our personal resolutions for the New Year. But what about your professional resolutions? If you’re a business owner or entrepreneur, you should be inclined to set...
Digital consumers are turning more and more of their attention to online video, with YouTube now exceeding one billion hours viewed per day globally¹. This trend is projected to increase with an estimation that by 2019, video will represent over 85% of all internet...
Television advertising can sometimes be a great way to advertise, but it can also be very broad, delivering your message to too many customers that may not even be interested. However, you don’t need to scrap television completely from your advertising plan with...
For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies...
Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
