Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
Amplified Digital Agency St. Louis is a PREMIER Google Certified Partner! What Does It Mean To Be A Premier Google Partner? The Google Partners program is a program designed for advertising agencies, digital marketing professionals, and other online consultants who...
In the not-so-distant past, you had to wait until you were home in order to watch your favorite television show. Unfortunately, if you were away when it was showtime, you had either better hope your VHS recorder was setup correctly, or you simply missed out on that...
Online video has become an integral part of our digital world. With users sharing videos on Facebook and websites such as YouTube, there’s a constant flow of new information to be consumed. Also, an increasing amount of people are consuming video from their...
