Google Customer Match: What is It and How Does it Work?

Google Customer Match: What is It and How Does it Work?

Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
5 Steps to Take After Launching Your New Website

5 Steps to Take After Launching Your New Website

Building your company’s website can be quite a grueling process, so when you’re at the point where you are finally ready to launch it and share it to the world, what should you do next? Setting it “live” and moving on to your next project isn’t going to provide...
What Is Native Advertising and Why You Should be Using It

What Is Native Advertising and Why You Should be Using It

Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
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