5 Ways LinkedIn can Impact your Marketing Strategy

5 Ways LinkedIn can Impact your Marketing Strategy

Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can be more beneficial and influential than that on other sites. This is not to degrade the vast opportunity within other...
Brand Presence Building: Why it Matters

Brand Presence Building: Why it Matters

Marketing for your business and your products can be an overwhelming process. The tactics necessary for advertising products versus your business are completely different. Publicity surrounding your business as a whole is often called brand awareness. Brand awareness...
How Millennial Stereotypes can Benefit Your Business

How Millennial Stereotypes can Benefit Your Business

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Google Customer Match: What is It and How Does it Work?

Google Customer Match: What is It and How Does it Work?

Bringing in new customers is important, but you don’t want to forget about keeping your current customers engaged. Many of those who are already fans of your business have most likely voluntarily provided their contact information to you, and thanks to Google Customer...
5 Steps to Take After Launching Your New Website

5 Steps to Take After Launching Your New Website

Building your company’s website can be quite a grueling process, so when you’re at the point where you are finally ready to launch it and share it to the world, what should you do next? Setting it “live” and moving on to your next project isn’t going to provide...