by Amplified Digital | May 28, 2024
Did you know that 92% of Americans were reachable by CTV programmatic advertising in 2022? That number has likely gone up further since. Gone are the days when your advertising reach was limited to those sitting in front of their traditional TV screens at prime time....
by Amplified Digital | Dec 24, 2018
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
by Alexa Shelton | Aug 7, 2018
It’s already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here...
by Alexa Shelton | Jul 26, 2018
It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
by Web Dev | Jul 20, 2018
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
by Alexa Shelton | Jun 1, 2018
Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
