by Anna Crowe | May 6, 2021
Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will cover the basics of each strategy and hear from a couple of our...
by Katie Palmer | Feb 23, 2018
Many smartphone users have discovered the convenience of their built-in assistants while on the go, such as Siri, Google, and Bixby. Now, with the growth of devices such as Amazon Echo, Google Home, and the new Apple HomePod, more users are utilizing their...
by Caitlyn Hepler | Sep 15, 2017
When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...
by Caitlyn Hepler | Aug 4, 2017
Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
by Amanda McGinnis | Apr 19, 2017
Learn the importance of digital marketing for the Automotive Industry and view trends, research and insights that can help you reach your automotive shopping audience in all their moments of need using micro and macro moments.