Conversion Rate Shouldn’t be Overlooked

Conversion Rate Shouldn’t be Overlooked

Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
How Millennial Stereotypes can Benefit Your Business

How Millennial Stereotypes can Benefit Your Business

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Suffering from Digital Delirium? We Have the “Ampidote”

Suffering from Digital Delirium? We Have the “Ampidote”

In the realm of digital marketing, it seems there are always new ways to reach your customers, ranging from simple to complex and even highly targeted. Some trends show promise, only to prove inefficient, while others remain to change the face of marketing as we know...
Sweet Digital Marketing Deals

Sweet Digital Marketing Deals

Whew! We made it through the Holidays! Hopefully your company had a wonderful Holiday season and you’re off to a prosperous New Year! The team at Amplified thought we’d help kick off the year with some amazing “Sweet Deals” on digital marketing...
Setting 2018 Resolutions for Your Company

Setting 2018 Resolutions for Your Company

As the end of the year approaches, most of us reflect on the year we’ve had, and begin to set our personal resolutions for the New Year. But what about your professional resolutions? If you’re a business owner or entrepreneur, you should be inclined to set...
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