YouTube TrueView

YouTube TrueView

Digital consumers are turning more and more of their attention to online video, with YouTube now exceeding one billion hours viewed per day globally¹. This trend is projected to increase with an estimation that by 2019, video will represent over 85% of all internet...
Connected TV: What Is It and How Will It Benefit Your Company?

Connected TV: What Is It and How Will It Benefit Your Company?

Television advertising can sometimes be a great way to advertise, but it can also be very broad, delivering your message to too many customers that may not even be interested. However, you don’t need to scrap television completely from your advertising plan with...
Top 5 Reasons you should be using Search Engine Marketing

Top 5 Reasons you should be using Search Engine Marketing

When people realize they want or need something, they instinctively turn to their search engine of choice, and for 1.2 billion people, that search engine is Google.1 We are all familiar with the general process of using a search engine – After you type something into...
IP Targeting: Digital Direct Mail

IP Targeting: Digital Direct Mail

For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies...
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