Prepare Your Business for Holiday Shopping Season

Prepare Your Business for Holiday Shopping Season

Ready or not – the holidays are coming! As the temperatures cool, sales will begin heating up, so now is the time to think about how to get your products and services in front of customers. According to research from the website RetailMeNot, the trends for the 2018...
Using Google to Reach Automotive Shoppers

Using Google to Reach Automotive Shoppers

Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Get Your Message Heard with Programmatic Audio Advertising

Get Your Message Heard with Programmatic Audio Advertising

Technology is evolving the way we listen to music and audio programs, from streaming on Pandora, Spotify, and SoundCloud, to listening to our favorite podcasts. Not only can these services be used on computers, but we can take them everywhere with us via our...
Establishing your Personal Brand: Social Media Edition

Establishing your Personal Brand: Social Media Edition

The hiring process has been drastically changed over the last decade due to social media. Many employers are looking to social media as a pre-screening phase during the interview process. For those about to graduate college, social media management is essential to...
How Storytelling and Organic Content Impact Online Presence

How Storytelling and Organic Content Impact Online Presence

You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
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