The hiring process has been drastically changed over the last decade due to social media. Many employers are looking to social media as a pre-screening phase during the interview process. For those about to graduate college, social media management is essential to...
You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
It’s hard to believe, but the season for sparklers and fireworks is here! If you’re a firework stand or store owner, you know how frustrating advertising and promoting your firework specials and stand can be, with marketing types like Google, Facebook and every...
Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can be more beneficial and influential than that on other sites. This is not to degrade the vast opportunity within other...
Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
