5 Ways LinkedIn can Impact your Marketing Strategy

5 Ways LinkedIn can Impact your Marketing Strategy

Promoting a business on LinkedIn can require far different tactics than those used on other social media sites. Similarly, promotion on LinkedIn can be more beneficial and influential than that on other sites. This is not to degrade the vast opportunity within other...
Brand Presence Building: Why it Matters

Brand Presence Building: Why it Matters

Marketing for your business and your products can be an overwhelming process. The tactics necessary for advertising products versus your business are completely different. Publicity surrounding your business as a whole is often called brand awareness. Brand awareness...
Conversion Rate Shouldn’t be Overlooked

Conversion Rate Shouldn’t be Overlooked

Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
How Millennial Stereotypes can Benefit Your Business

How Millennial Stereotypes can Benefit Your Business

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
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