Conversion Rate Shouldn’t be Overlooked
Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
Three Horror Stories You Can Avoid with a Solid Holiday Marketing Strategy
Happy Halloween! We’ve stirred our cauldrons to bring you a special treat: three tricks to help your business gear up for the holidays and avoid horror stories this season. These ghoulishly delightful marketing tactics are so imperative – you’ll keep the...
Geo Targeting On The Rise
What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
The New Shopping Device
Cellular Shopping takes over desktop & laptop Do you feel most comfortable & secure shopping online from the comfort of your computer chair or at the convenience of your fingertips? According to San Jose Mercury News & the latest survey from Branding...