Conversion Rate Shouldn’t be Overlooked

Conversion Rate Shouldn’t be Overlooked

Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
Geo Targeting On The Rise

Geo Targeting On The Rise

What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
Go Social!

Go Social!

Be Heard On Social Media By Implementing These 3 Tips From Our Experts You have to work through the noise to be heard. Many businesses have adapted to the digital landscape. Of those many businesses, most have websites to which they can direct their customers and...
Is Desktop Marketing Dying Out?

Is Desktop Marketing Dying Out?

Many Americans have their smartphones readily available in their pockets or in bed with them at night. No matter where you go, it seems everyone is glued to their phone. According to PewResearch, ninety percent of adults in the United States have a cellphone, with...
Why Mobile Advertising Matters

Why Mobile Advertising Matters

Why Mobile Matters to Your Business There’s an AskReddit post from several months back that made the internet rounds where someone asked the question: “If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them...
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