It’s hard to believe, but the season for sparklers and fireworks is here! If you’re a firework stand or store owner, you know how frustrating advertising and promoting your firework specials and stand can be, with marketing types like Google, Facebook and every...
Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
Happy Halloween! We’ve stirred our cauldrons to bring you a special treat: three tricks to help your business gear up for the holidays and avoid horror stories this season. These ghoulishly delightful marketing tactics are so imperative – you’ll keep the...
What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
Cellular Shopping takes over desktop & laptop Do you feel most comfortable & secure shopping online from the comfort of your computer chair or at the convenience of your fingertips? According to San Jose Mercury News & the latest survey from Branding...
Every brand wants to make great advertising campaigns that stick out and keep people talking. With that being said, is Vine the new way to do it? Vines are “micro-videos” that are up to six seconds long, and they are constantly created by people who have downloaded...
