DRIVEN BY DATA. FUELED BY PASSION.
Using Google to Reach Automotive Shoppers

Using Google to Reach Automotive Shoppers

Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
Conversion Rate Shouldn’t be Overlooked

Conversion Rate Shouldn’t be Overlooked

Analyzing campaign data for your digital advertising is vital as it allows you to better tailor the message and targeting to your customers’ behaviors. Most commonly, as advertisers, the focus is on the click-through-rate (CTR) and conversion rate (CVR) statistics. It...
How Millennial Stereotypes can Benefit Your Business

How Millennial Stereotypes can Benefit Your Business

Several characteristics separate millennial consumers from any other consumers in history. Many of the stereotypes that surround the millennial generation – defined as those roughly born during the 1980s-2000s – can prove beneficial in creating tactics to target them....
Suffering from Digital Delirium? We Have the “Ampidote”

Suffering from Digital Delirium? We Have the “Ampidote”

In the realm of digital marketing, it seems there are always new ways to reach your customers, ranging from simple to complex and even highly targeted. Some trends show promise, only to prove inefficient, while others remain to change the face of marketing as we know...
IP Targeting: Digital Direct Mail

IP Targeting: Digital Direct Mail

For decades, direct mail has persisted as a tried and true way for brands and local companies to reach their clientele, however recent research has shown that direct mail efforts only become truly effective after the third mailing to the same prospect list. Companies...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...