Ads are an ever-present part of our online experience. As you scroll through your favorite news site or browse a store online, you are bound to encounter a few. Have you ever wondered how those particular ads came to be placed in that particular spot? Most likely they...
Search advertising is the process of getting a business’s ad to appear on search engine results pages. There are two avenues to achieve this – Search Engine Marketing (SEM) and Search Engine Optimization (SEO). What Is SEM? Search Engine Marketing is the use of paid...
Email marketing is a form of digital marketing that uses email to promote a business’s products or services. Think of it as the digital version of physical mailers being sent through the postal service, but quicker. However, email campaigns can give a business more...
Many people have turned to social media to get the human interaction they are lacking during the pandemic. Over 80% of internet users worldwide will visit a social media platform at least monthly. That’s about 3.23 billion people! Your business deserves a piece of...
The end of the tumultuous year that has been 2020 is in sight. At the beginning of the year, when the pandemic started, it seemed like there would eventually be a return to “normal.” With 2021 knocking at our door, it’s become clear that our normal has changed, and...
What is the number one rule when time traveling? Don’t change anything! When we envision going back in time it seems the smallest action can have a huge effect on the future. Why not apply this same idea to the present? Even if it is a small action it can make a BIG...
