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Intro to Instagram Guides and How to Use It

Intro to Instagram Guides and How to Use It

It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all these updates,  you might have missed the addition of Guides...
5 Ways to Reach a Younger Audience in 2021

5 Ways to Reach a Younger Audience in 2021

Skillful marketing is all about understanding and adapting to the needs of your audience. The wants of Generation Z have brands rapidly changing their approach when it comes to their marketing efforts. Gen Z includes today’s teens and adults under the age of 25. They...
Work from Home Health Tips – A 2021 Refresher

Work from Home Health Tips – A 2021 Refresher

It looks like working from home is the new normal moving into 2021. According to Upwork’s “Future of Workforce Pulse Report,” 41.8% of Americans will continue to work remotely this year. Although some companies are slowly transitioning their employees back into the...
Top Downloaded Apps of 2020

Top Downloaded Apps of 2020

The Covid-19 Pandemic had a huge impact on our app usage in 2020. More than ever we looked to our phones to communicate with friends, family, and coworkers, to get lost in the endless scrolling only TikTok and Instagram could provide, and to stream more episodes of...
The Basics of Brand Perception & The Tools to Track It

The Basics of Brand Perception & The Tools to Track It

In this day and age, you have the entire world at your fingertips. When you’re in the market for a new product, there are literally thousands of options to choose from. So, how does someone make the right decision with so many choices out there? That’s where brand...