What Is Native Advertising and Why You Should be Using It

What Is Native Advertising and Why You Should be Using It

Have you ever watched a video while you were scrolling through Facebook, only to realize afterwards that it wasn’t one of your friends who shared it? Native ads are designed to blend in with their surroundings and are sometimes so discrete that you might not even...
August Isn’t Just for Back to School Planning

August Isn’t Just for Back to School Planning

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Digital New Movers

Digital New Movers

Did you know it is estimated that a person in the United States can expect to move an average of 11.7 times in their lifetime? According to the U.S. Census Bureau, roughly 40 million people move each year. There are a variety of reasons that lead Americans to move...
SMS Marketing

SMS Marketing

When you woke up this morning, your first move was most likely a reach for your cell phone. You may also find yourself immediately checking your phone when you start your lunch break. Let’s be honest though…chances are your cell phone is next to you at your desk...
Digital Trends of 2016

Digital Trends of 2016

As 2015 quickly comes to a close, we naturally reflect on “the good’s, the bad’s, and the ugly’s” of our habits and behaviors. In addition, we ponder our business practices and how the inevitable, drastic changes in digital marketing helped us thrive, encouraged us to...
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