Holiday shopping continues to ever increase on mobile devices: 54% of consumers plan on mobile based shopping techniques. Google has extensive research on shopping trends to indicate the importance of mobile advertising. They found that even though Black Friday and...
What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
Cellular Shopping takes over desktop & laptop Do you feel most comfortable & secure shopping online from the comfort of your computer chair or at the convenience of your fingertips? According to San Jose Mercury News & the latest survey from Branding...
Many Americans have their smartphones readily available in their pockets or in bed with them at night. No matter where you go, it seems everyone is glued to their phone. According to PewResearch, ninety percent of adults in the United States have a cellphone, with...
People have become more familiar & comfortable with interacting through their smartphones & tablets rather than talking face to face. And while this way of communication continues to trend upward, technology developers are spending their days brainstorming...
Is Your Business Optimized for Digital Success this Holiday Season? There have been many interesting studies done recently on consumer buying behaviors as it relates to holiday shopping. Here are some of the most impactful findings of those studies: The NRF released...
