by Amplified Digital | May 10, 2021
What is Happening? In fall 2020, Apple launched its most recent iPhone operating system, iOS 14. Their latest version, iOS 14.5 has received much attention for its data privacy improvements. Apple will require that all apps in the App Store to serve push notifications...
by Amplified Digital | Apr 26, 2021
Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Voice assistant technology as we know it has been around since the early 2010’s. It started as a feature on smartphones and shortly after that in-home smart...
by Amplified Digital | Apr 13, 2021
What is happening? In early 2020, Google announced that by 2022 they would begin blocking third-party cookies in Google Chrome web browsers as part of their Privacy Sandbox Initiative. In March 2021, they followed up this news by announcing that not only are they...
by Amplified Digital | Apr 1, 2021
Digital Out of Home (DOOH) is an interactive and eye-catching advertising strategy that empowers brands to digitize their ads and display content easily accessible to the general public. From highways to elevators, malls to airports, subways to taxis, and arenas to...
by Amplified Digital | Mar 29, 2021
Did you know that 92% of consumers are more likely to engage with an ad if there are interactive elements? Conversational ads allow you to capture the attention of your audience by creating engaging conversational experiences in your paid ads. Conversational ads allow...
by Amplified Digital | Feb 17, 2021
As a result of the COVID-19 pandemic, many advertisers and sellers have inquired about advertising personal protective equipment (PPE). Our teams have been monitoring platform specific guidelines. We’ve outlined the do’s and dont’s of PPE advertising below and...
