What is Happening? In fall 2020, Apple launched its most recent iPhone operating system, iOS 14. Their latest version, iOS 14.5 has received much attention for its data privacy improvements. Apple will require that all apps in the App Store to serve push notifications...
Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Voice assistant technology as we know it has been around since the early 2010’s. It started as a feature on smartphones and shortly after that in-home smart...
Facebook recently announced the intent to sunset Facebook Analytics as of June 30, 2021. Users can continue to access reports, explore insights, and export charts & tables through June 30. How can I access data and analytics from Facebook & Instagram after...
What is happening? In early 2020, Google announced that by 2022 they would begin blocking third-party cookies in Google Chrome web browsers as part of their Privacy Sandbox Initiative. In March 2021, they followed up this news by announcing that not only are they...
Digital Out of Home (DOOH) is an interactive and eye-catching advertising strategy that empowers brands to digitize their ads and display content easily accessible to the general public. From highways to elevators, malls to airports, subways to taxis, and arenas to...
Did you know that 92% of consumers are more likely to engage with an ad if there are interactive elements? Conversational ads allow you to capture the attention of your audience by creating engaging conversational experiences in your paid ads. Conversational ads allow...
