2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
August Isn’t Just for Back to School Planning

August Isn’t Just for Back to School Planning

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Digital New Movers

Digital New Movers

Did you know it is estimated that a person in the United States can expect to move an average of 11.7 times in their lifetime? According to the U.S. Census Bureau, roughly 40 million people move each year. There are a variety of reasons that lead Americans to move...
Recruiting with Digital Display

Recruiting with Digital Display

Recruiting & Hiring with Digital Display The economic reality of 2016’s employment rate is not entirely impressive by any means, with five percent of the United States population out of work. Last year, America’s unemployment rate hit its lowest level in nearly...
Right to Sell Arms

Right to Sell Arms

Right to Sell Arms – Gun & Ammo Advertising Network Today, it is nearly impossible for firearm retailers to digitally market and promote their products because of strict boundaries ad networks place on ranges, gun merchants, and firearm shops. According to...
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