Making an Impact with Video Marketing

Making an Impact with Video Marketing

Online video has become an integral part of our digital world. With users sharing videos on Facebook and websites such as YouTube, there’s a constant flow of new information to be consumed. Also, an increasing amount of people are consuming video from their...
Setting 2018 Resolutions for Your Company

Setting 2018 Resolutions for Your Company

As the end of the year approaches, most of us reflect on the year we’ve had, and begin to set our personal resolutions for the New Year. But what about your professional resolutions? If you’re a business owner or entrepreneur, you should be inclined to set...
2017 – The Year of Video

2017 – The Year of Video

2017 is projected to be “The Year of Video” – The year that online ad spending surpasses that on television. This notion is supported by the fact that for the first time last year, both the Summer Olympics and the Presidential debates saw more viewership online than...
Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Fall in Love with Valentine’s Day Promotions!

Fall in Love with Valentine’s Day Promotions!

Fall in Love with Valentine’s Day Promotions! Valentine’s Day is one of the biggest consumer holidays of the year. In 2015, spending hit 19.5 million dollars, the highest number on record. Take advantage of this February’s spending frenzy and generate great engagement...
Geo Targeting On The Rise

Geo Targeting On The Rise

What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
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