Brand presence (a.k.a. brand brand awareness) is how visible and recognizable your brand is to your target audience. Standing out in a crowded market is more challenging than ever, yet the key to unlocking your business’s potential lies in amplifying your brand...
Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
The digital age can leave many advertisers wondering about the most effective ways to reach their target audiences. Some businesses may be hesitant to move away from their traditional media campaigns (print, television, radio, etc). Others may be more inclined to pull...
Selling cars is one of the most competitive businesses, with several dealerships for the same or rival manufacturers typically within close proximity to one another, each vying for attention, offering customers the best deals. Now, with the ease of access to...
It is no secret that mobile advertising and marketing are some of the most prominent and beneficial forms of advertising. The average American spends around five hours a day on a mobile device; that’s a lot of potential face-time for any business! Here are some...
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
