Search + Display Advertising: The Power of Two

Search + Display Advertising: The Power of Two

Search advertising, also known as Pay-Per-Click (PPC), is a form of advertising that takes place within search engine results. When a consumer searches for a keyword you’ve bid on, their search term will trigger your text ad, which will show on the top of the results...
Digital New Movers

Digital New Movers

Did you know it is estimated that a person in the United States can expect to move an average of 11.7 times in their lifetime? According to the U.S. Census Bureau, roughly 40 million people move each year. There are a variety of reasons that lead Americans to move...
Recruiting with Digital Display

Recruiting with Digital Display

Recruiting & Hiring with Digital Display The economic reality of 2016’s employment rate is not entirely impressive by any means, with five percent of the United States population out of work. Last year, America’s unemployment rate hit its lowest level in nearly...
Right to Sell Arms

Right to Sell Arms

Right to Sell Arms – Gun & Ammo Advertising Network Today, it is nearly impossible for firearm retailers to digitally market and promote their products because of strict boundaries ad networks place on ranges, gun merchants, and firearm shops. According to...
Holiday Shopping

Holiday Shopping

Holiday shopping continues to ever increase on mobile devices: 54% of consumers plan on mobile based shopping techniques. Google has extensive research on shopping trends to indicate the importance of mobile advertising. They found that even though Black Friday and...
Geo Targeting On The Rise

Geo Targeting On The Rise

What is Geo targeting? Before you can dive head first into this article, it is important to understand what geo targeting is. Geo targeting, also spelled geo-targeting, is used in context of advertising. When geotargeting is used, it delivers content to a user based...
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